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    Running in the Cold: Hot Tips for Winter Running Gear

    There are places in the world in which the winter months are the most pleasant time of the year for run training. Of course, unless you happen to live in Australia or South Africa, you probably won’t feel this way.
    Particularly in the coming months, when there is snow on the ground and it is freezing cold, getting yourself outdoors to brave the weather will present a big challenge. If you still manage to find a way of motivating yourself to keep running in the cold, you can benefit from these advantages:
    Do you often feel tired and lack energy in winter? Then you will enjoy the burst of energy your winter runs give you even more.
    If you don’t take a break from running during winter, you stay fit year round and you get into shape faster in spring.
    You strengthen your immune system and toughen yourself up.
    If you complete your workout despite the bad weather, you will feel a sense of pride and accomplishment.
    I’m sure you are familiar with the saying, “There is no such thing as bad weather, only unsuitable clothing.” There’s a lot of truth to that saying. To make running in the cold, snow and ice easier, we have put together a list of the hottest tips on cold weather running gear to keep you running in winter.
    Winter running gear essentials
    TDress like an onion! Wear several layers of clothing, one on top of the other. The first layer should consist of special, breathable functional underwear. This absorbs the sweat and then transports it out, away from your body. The second layer of your cold weather running gear should regulate your body heat. A good example of this would be an elastic stretch fleece shirt. The third layer protects you specifically against the wind and the elements like a Windstopper vest or a Gore Tex jacket.
    The right footwear
    For running on winter’s often wet and slippery surfaces, a running shoe with a good sole profile, like a trail running shoe, is essential. A breathable and water-repellent upper keeps your feet dry. Special running socks with extra breathability prevent shifting and slipping and help keep your Achilles tendons and calves warm.

    Warm head and hands despite the cold
    In the case of strong winds and frigid temperatures, wearing a running beanie or a headband is a good idea. Special running gloves keep your fingers warm. That way you’ll be safe from excessive heat loss.

    Our tip:
    Your body produces heat when your muscles move. Therefore, make sure to choose your clothing so the first few minutes of your run are a bit chilly. That way you don’t have to worry about being overdressed and can avoid heavy sweating and overheating.

    An absolute must: Warming up
    When it is particularly unpleasant outdoors, warm up at home. Good exercises for this are jumping jacks or walking high knees. But don’t work up too much of a sweat though, because you don’t want to start your run drenched in sweat.
    The cold won’t bother you much if you warm up before your run.

    Start off into the wind
    If it is not only cold but windy too, then choose a route in which you start running into the wind and finish with the wind at your back. That way you avoid getting too cold at the end of your run.
    Running in the dark
    If you prefer morning or evenings when you go running in winter, make sure to wear the right gear for your safety. Besides headlamps, reflective vests, safety armbands and safety shoe clips, there are reflective running beanies, jackets and gloves for running in the dark.
    More fun running in a group
    Get together with like-minded people. This helps motivate you and makes your training session twice as much fun.

    Don’t forget to cool down
    After you run, get somewhere warm as quickly as possible and take a shower or change into warm and dry clothes. If you are wrapped up nice and warm, you can do your cool-down stretches outdoors without the risk of catching a chill.
    Even if it is not as noticeable as in summer, you lose a good deal of fluids running in the cold. Therefore, make sure to drink plenty of water after your run.

    Our tip:
    Never put your running shoes on the radiator to dry. The strong and direct heat makes the material of the shoes stiff and brittle, thus reducing their longevity. Instead, stuff your shoes with newspaper and put them in a dry, heated, and well-ventilated room. After about an hour, you can replace the wet newspaper with fresh, dry newspaper.

    We hope you feel motivated to try running in the cold this winter. Just make sure you are prepared with the appropriate winter running gear!

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    Streak Running • Tips to Keep You Running Every Day

    Have you ever considered running every day? This is exactly what you do in a run streak. We’ve put together a few tips to help keep you going in a running streak. 

    Definition: Running Streak
    A “streak” is when you run on consecutive days for a certain period of time. According to the rules of the United States Running Streak Association, a distance of at least 1.6 km counts as a run.(1)This is usually 12 to 15 minutes of easy running. You can’t make up missed runs or run ahead in a streak — you really have to run every single day without fail. At the end of the year, you can look at how many consecutive runs you completed. 

    6 Tips for Streak Running
    1. Set a running goal
    Running every day can be challenging for any runner. Choose a time of day that suits you, set your intended timeframe, and you’ve got your running schedule. 

    This method is good for beginners who want to start running; it will help establish some regularity for the body. The goal is to make running a normal activity that you want to integrate into your daily life.  

    2. Begin slowly
    The motivation is usually highest at the beginning. In order to keep this level up, you should start slowly. Streak running is not about breaking a new record every day. Divide your mileage up well, switch between running fast and slowly, shorter and longer distances. This is a great way to develop your running potential. 

    In order to add variety to your daily running routine, you can mix in different training methods: fartlek, long slow runs, tempo runs, or crescendo runs.

    3. Discover the benefits
    Running every day is not at all detrimental to your health. Studies show that moderate daily exercise improves your overall health.(2) 
    By starting your training with short and slow runs, you give your body time to adjust to the effects of exercise. You protect your joints, avoid overtraining, and prevent painful injuries. 
    You can gradually make running a new habit in your daily life. With the short runs you can carve out space in your life for running. Friends and colleagues who might be skeptical about your athletic enthusiasm will be more understanding of short workouts.

    4. Listen to your body
    There is no place for excessive ambition in streak running, like any kind of professional training. Beginner runners should be careful about the goals they set for themselves. Give your body time to get used to running. The moment you feel that you are overtraining, take a break from your run streak. Typical running problems like shin splints and ankle sprains are nothing to laugh at. Knee problems and back pain resulting from poor running form are common side effects of overtraining. You can prevent problems like this by warming up properly. Bodyweight training exercises to strengthen your muscles will help improve your running performance.  
    5. Enjoy the recovery
    Does running every day and recovery sound like a contradiction to you? It doesn’t have to be. Let’s say you run between 2 and 10 km every day, your body still has time to recover. This happens during relaxed, slow runs, during which your muscles experience active recovery. Additional stretching relaxes your muscles and with a foam roller you can stimulate your connective tissue and loosen tension and knots. 

    6. Don’t forget to eat right
    Along with proper recovery, the right nutrition will strengthen your performance. When you run every day, you burn more energy. Make sure you drink enough fluids and eat a balanced diet. Eat meals rich in quality carbohydrates like whole grain pasta to keep your body supplied with enough glycogen. This way you’ll have the energy you need for your daily runs. Healthy fats and protein, which you can find in meat, fish, beans, nuts, and eggs, will refill your energy stores after the run. Fruit and vegetables provide you with additional vitamins and minerals. 
    Check list:
    ✓  Shoes: it pays to invest in good running shoes if you want to be a streaker. The right fit will help prevent injuries. 
    ✓  Outfit: get the right clothing for any weather. Rain is no excuse. Do your short runs on bad weather days.  
    ✓  Route: try running without a route in mind and use these sessions to get to know the area better. 
    ✓  Friends: motivate friends and colleagues to join you. When you run the minimum distance, there’s really no excuse not to come along. Anyone can run 10 to 15 minutes and squeeze it into the lunch break.
    Are you ready for streak running? Download the adidas Running app and track your runs!

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    Improve Performance with Workout Music that Motivates

    It sends shivers down your back, gives you sudden bursts of energy, sparks joy and tears…music can do this and much more for you. But did you know that music can also have a positive influence on your workout? The right beats can help you reach your goal faster while making your fitness routine more fun.  
    3 Ways Exercising to Music Affects Your Body
    1. Improves Performance
    Everyone can use a helping hand once in a while. Did you know that music with the right tempo gets you working harder during your workout? This was the conclusion of a study conducted by the Research Institute for Sport and Exercise Sciences on exercising to music.(1)The researchers found a direct correlation between the tempo of the music and the speed at which the subjects were cycling. The faster the music, the greater the power, cadence, and distance pedaled. 
    Whether it’s one of those days you just struggle to get moving or you want to focus on improving your performance, exercising to music can pump you up. It’s important to choose workout music that you love; another study done at Keele University shows that subjects were better able to stay “in the zone” during their workouts and reported a lower level of perceived exertion when listening to their favorite music.(2)
    Just wait, there’s more: it also makes it easier to keep a steady pace while running or during bodyweight training. The recommended tempo for this is 120 to 130 bpm. When you’re ready to amp things up, choose workout songs with a higher bpm. Strategically plan your playlist to match the flow of your workout. Warm up with slower, chill music and then, when you’re ready to really sweat, plug into fast-paced jams. Wrap things up with calming workout music for the cool-down.

    Good to know:
    If you want to find out the tempo of the music, you have to count the beats per minute. Check out the adidas Spotify playlist to add some energy to your workouts.

    2. Relieves Stress 
    Exercise gets you in shape, keeps you young, and reduces stress: working out has many benefits for your health. Blowing off steam with cardio is a great way to relieve stress in a healthy way. If you’re not a cardio lover, finding the right running songs might just make the hard work more enjoyable. 
    Relaxing music can also be integrated into a calming yoga session to regulate your breathing and help you come down after a long week. Remember to keep an eye on your stress level; stress affects the body in ways that we might not be aware of or expect. Chronic stress is a serious condition that can have long term effects.
    3. Reduces Fatigue during the workout
    Sometimes your workout is really fun, feels easy, and endorphins are released into your system. On other days it’s much tougher to get motivated, you feel weak and want to give up after a few minutes. This is when music can help: studies have shown that people who listen to music when they work out don’t notice physical exhaustion as much.(3)Music inspires you to throw yourself into your workout, on bad days – and even more so on good days.
    In a Nutshell
    The world of workout music is vast and there are so many different ways we can use it to make our lives more enjoyable. Whether you need a kick in the pants to crank up your cardio with adidas Running, some distraction from the pain of a muscle-burning adidas Training bodyweight workout, or calming tunes to find your center, find music that motivates you to get where you want to be.

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    Women’s Self Esteem and the Benefits of Sports

    by Dr. Mauraine Carlier
    We all have days when we can’t bear the thought of pulling on our gear and pounding the streets or going to the gym. We’re human: sometimes we can’t wait to get out the door and get a sweat on, but then there are days when the thought of exercise fills us with fear and dread.
    Sadly, research has shown that it is even harder for many women, who feel a lack of self confidence when it comes to exercise. Research has shown that women feel they are judged more on appearance than ability, which can have a major impact on your self esteem.(1)
    Go out there and exercise with confidence
    A number of campaigns across the world have done an amazing job of showing that women of any age or size can play sports. From Always’ “Like A Girl” to Sport England’s landmark “This Girl Can”, the message is clear: there is no sport that is out of bounds for you. You don’t have to be super-thin to enjoy running, or really muscly to enjoy lifting weights, it’s your workout, and your choice.
    The negative effects of social media are often discussed when it comes to body image for women. (2,3)However, these campaigns have specialized in using social media platforms as a force for good to get their message across. #likeagirl has become a badge of honor for many women on social media now, while #thisgirlcan has attracted almost 3m new participants to sports.
    First and foremost, sports is about having fun. If you are not enjoying it, the chances of sticking to it are much smaller. But if you can find the right sport – for both your body and mind – then your chances of benefiting both physically and mentally skyrocket.

    Building Self Confidence with Goals
    A great way to get started is to set little goals for yourself. Walking and running are inexpensive and uncomplicated ways to incorporate more exercise into your life. The adidas Running app has a goals feature to keep you focused and motivated to reach your goals. You’re in charge: pick the time frame and the distance and keep track of your progress. Who knows, maybe one day you might decide to run a half marathon or marathon. 

    Set short-term and long-term goals that are realistic and track your progress to stay motivated.

    Love Your Body
    Spoiler: there is no such thing as perfect. Don’t be put off just because you think you aren’t the right size, or other athletes have different body shapes to you: sports is for everyone to enjoy. Team sports in particular are a great start point as they make people feel part of a group, making them more relaxed and giving them confidence.
    So often, women amaze themselves when they find out exactly what their body can do. Sports has the power to boost self esteem like nothing else, empowering you and building self confidence in everyday life.

    Simple things like wearing the right clothes and comfortable sneakers that make you feel good can have a huge impact on your motivation levels. Remember to go easy on yourself though – sports can be tiring as well as fun, so make sure you give yourself a break and take plenty of rest. Above all, try and have fun – then you’ll really be able to enjoy all the benefits of sports and be ready to tackle anything life can throw at you.
    About the author:
    Mauraine Carlier is a doctor in cognitive and sport psychology. Her work focuses on psychological and cognitive factors predicting the occurrence of injuries in sports. 

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    How to Increase Your Running Stamina and Endurance

    Sometime in the future, a distance you find challenging now will feel easy. When that happens, it means you’ve increased your running stamina. We’re not saying a marathon will ever feel easy, but one day you’ll look back and notice that what you find challenging now will come much easier. An increase in running stamina comes from consistency, that means running multiple times per week for multiple weeks to accumulate fitness – there are no quick fixes if you want to increase running stamina. It’s generally accepted that it takes 10 days to 4 weeks to benefit from a run. The time will depend on the type of run, quicker and more intense runs being on the lower end of the range with long steady runs being on the other higher end of the range.
    Before you begin working on increasing your running stamina, you need to make an honest assessment of your current aerobic base and build on that. Whether you’re a new runner looking to complete their first 5k or an experienced runner looking to increase their stamina for the final stages of the marathon and avoid hitting the wall, the rule of “too much too soon” always holds true, doing too much too soon only leads to injury or overtraining.

    Increase Your Endurance with These Tips
    1. Be consistent
    To increase your aerobic capacity and improve your endurance to run farther than you can now, you need to train consistently. Consistent training will build your aerobic base, increase your aerobic capacity (which is how much oxygen your muscles can use) and strengthen your muscles. When you begin to add extra runs to your week, they should be easy and slow – speed follows endurance! You should aim for 3 to 4 sessions per week for 30 minutes or more. Aim to make one of these sessions your long run where you plan to go farther than any of your other runs that week.

    Did you know?
    Consistency is key to building your running stamina.

    2. Run long
    To run farther, you’re going to have to actually run farther! Either increase your long run by 5–10 minutes or add 0.8–1.6 km (0.5–1 mile) each time. It might not sound like much but it begins to add up. When you get into a bigger volume of training for a half marathon or marathon, your long run should be roughly 30-50% of your total distance for the week. Do your long run at a slow and sustainable pace; many people try to run their long run too fast and struggle to finish strong. Go slowly and just focus on covering the distance. Remember, speed follows endurance.

    Go slowly and just focus on covering the distance.

    3. Tempo Runs
    These runs are normally run over a shorter distance, but at a higher pace than at which you normally train. Training like this trains your body to clear lactic acid from the bloodstream quicker, which means you can run longer before fatigue and lactic acid builds up and slows you down. It will also make your easy running pace or planned race pace feel easier – these runs are the key to improving your running speed. Tempo runs should be a “comfortably hard” pace that lasts from 20-40 minutes and up to 60 minutes for more advanced runners. They should not be an all-out effort that has you gasping for breath, but a challenging pace that you feel you can maintain over the duration of the run.
    4. Eat for endurance
    That means carbs! As a runner, you should focus on carbs making 55% – 65% of your calorie intake from carbs. You don’t need to eat a mountain of pasta at every meal, but be mindful of your carb intake to make sure it’s complimentary to your training. Before your long run, it’s key to  have a carb-based meal  to ensure you have enough energy to cover the distance. If you find yourself tired, in a low mood or unable to complete your planned runs, then increase your carbs. Always go for complex carbohydrates such as whole grains, brown rice and oatmeal instead of refined carbs and sugary foods that will spike your blood sugar (a spike is always followed by your blood sugar crashing).
    5. Recover
    The farther you run, the more you’re challenging yourself and therefore need to ensure your body is recovering between sessions. Good recovery comes from a good diet, stretching and sufficient sleep. Aim to eat a quality meal or snack of carbs and protein within 30 minutes after finishing your run. This is the optimal window of recovery where your body can best absorb the nutrients to refuel and recover with. Focusing on this will enable you to recover between sessions and go into each run feeling strong and able to complete it.
    6. Work on your running economy
    Working on your running technique will make you a more efficient runner. If you run efficiently, you will be able to run farther without feeling as tired as you will use less energy. Good technique comes from running tall (imagine a string holding you up), ensuring your foot lands under your center of gravity and a cadence of around 170 – 180 steps per minute. If you have weight to lose, then losing extra weight will also help your running economy since you will be lighter.

    7. Mind games
    Running farther than you ever have before can be daunting, but you can do it! Mentally preparing yourself for your longest run of the week will make it easier. Some ways to make a long run seem less daunting are to break it down to 1 mile at a time, or to treat it as 2 x a distance you can run easily, or 1x a distance you can do with a little bit more added on – a 10k with a slow 3k added on already sounds less scary than running 13k.

    We hope this helps you increase your running stamina and help you run farther than before! Let us know what running topics you’d like us to cover in future posts by leaving a comment below.

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    How Music Is the Secret to a Better Workout

    If you’re searching for that extra kick-in-the-seat to get through your treadmill session, try music. Not just any music though: Listening to faster-tempo tunes between 170 and 190 beats per minute (bpm) was found to have the greatest effect on getting people’s heart rate up while lowering their perceived effort, according to a recent study by Andrea De Giorgio, associate professor in physiological psychology at eCampus University in Italy.

    During the experiment, people worked out in silence or with slow, medium, or fast-paced music. Overall, the faster the beat, the easier the workout felt, which is key since research shows that the limiting factor in people’s workouts is usually mental, not physical. “Rhythmic patterns of music facilitate the execution of movement, creating a feedback loop,” says De Giorgio. “In the context of exercise, certain music can be strategically chosen in order to induce physio-psychological responses that lead to better performance, as well as regulating mood and shifting attention. Try “Go Off” by M.I.A. (170 bpm), “Arabesque” by Coldplay (172 bpm), and “Follow God” by Kanye West (180 bpm).

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    Health and Fitness Visionary Dr. Jeremy James Launches The FITFOREVER Platform

    As 2020 has indeed proven to be an unrelenting year of challenges as a result of the coronavirus pandemic, government mandated quarantines, the economic collapse, and more, now more than ever, Americans are realizing the importance of maintaining a healthy and fit lifestyle. While the year has forced many business owners to reevaluate their companies and businesses, Colorado-based health and fitness visionary, Dr. Jeremy James saw the disadvantages of 2020 as an opportunity to reexamine how he could help optimize the performance and physical activity of Americans everywhere and recognized the demand for a safe and effective exercise program that people could utilize at home. With this, he developed FITFOREVER, the first of its kind, digital fitness platform that is completely customized to a user’s body and can be performed from home.
    As many might have realized during quarantine, the current landscape for digital fitness programs revealed how most approaches enlist a one-size-fits-all style of for training. Though it may work for some, for others, an approach like this often leads to injuries and inefficient workouts. In light of this realization, Dr. James along with his team of health and medical experts designed FITFOREVER to serve its users with a personalized fitness program that meets their needs, abilities, goals, and equipment availability.
    With an extensive background in chronic back pain and human biomechanics, Dr. James is known for his best-selling book The Younger Next Year Back Book as well as two other programs, BACKFOREVER and GOLFFOREVER. After designing these two programs as a way to help people regain mobility and retrain the body to move freely without pain in the back or body, Dr. James saw huge success rates within his client base. With the foundation of his two prior programs, the fitness expert parlayed this expertise into FITFOREVER, with its focus being a comprehensive digital fitness platform that ranks helping users feel great as a top priority.
    “Our method is simple,” says Dr. James. “At FITFOREVER, our focus is on building a highly functional body that feels great. Looking good is just a wonderful side effect.”
    Through a personal assessment test, the program is the first of its kind, as it builds out a workout plan specifically designed to cater to each user’s body type, physical capabilities and goals. The program also takes into consideration things like pre-existing pain and injuries as well as the type of workout equipment a user has available to use. With daily-guided workout videos, users will enjoy their customized fitness plan as they begin their journey to building a strong foundation of physical activity and health, something Dr. James intends for all FITFOREVER members. While most existing digital fitness resources and platforms focus solely on aesthetic, FITFOREVER is one of the first to prioritize longevity and overall wellness.
    “I saw a need to provide consumers with an educational foundation for greater mobility and healthy living,” says Dr. James. “My goal for FITFOREVER is to create a fitness platform backed by and with access to medical professionals so consumers of all ages feel good and remain healthy and fully functional.”
    Experience what a personalized fitness program can do for you, members can try for free for 7 days and cancel anytime. A risk-free program financially and physically, trust the experts!
    For more information on Dr. James and FITFOREVER, please visit
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    Run Wild: 1 Million Runners for 1 Million Species

    Does anybody get the feeling that nature is sending us some signals this year? If ever there was a time to Run Wild and advocate for the planet, it’s now. As of 2020, more than 1 million species of plants and animals are threatened with extinction because of human activities. So let’s get to work. During this year’s Run Wild, we’re calling on 1 million runners to give a voice to 1 million species at the UN General Assembly Biodiversity Summit. Together with our partners United Nations Environment Programme and Internet of Elephants, we will show that athletes are ready to support policy decisions that create reform on a global scale. 
    We are 1 million runners in favor of a more sustainable planet where humans, animals, and everybody else on the web of life can thrive. 
    We know that when large groups of passionate, motivated people rally around issues, we can make progress toward change. When you participate in Run Wild in the adidas Running app, you’ll follow one of three threatened species through their habitat as you try to keep up with the kilometers they travel daily. As you do, you’ll learn more about their ecosystems, the foundations and people working to protect them, and more ways you can get involved to support. By taking part in the Run Wild Challenge, you’ll also use your voice, effort, and activism to represent the interests of all threatened species at the UN General Assembly Biodiversity Summit.
    Pick from one of three animals and see if you can outrun the distance they travel from September 25 – October 4. You’ll follow either Adjany the elephant, Tendrel Zangmo the tiger, or Pamoja the pangolin on their daily journey, learning more about their natural environment, the challenges they face, and how we can help prevent their extinction.
    Adjany is a female elephant who roams the plains of the African Savanna. Her species is primarily found in sub-Saharan Africa, but can also be found in the deserts of Mali and Namibia as well as deep in the rainforests of West Africa. One of only 400,000 wild elephants left, she spends her days gathering the 300 pounds of food it takes to maintain her body weight. But don’t let her fool you, this lady can move! Because she is the most active of the animals, this challenge is for advanced runners. See if you can keep up! 

    Support Space for Giants
    Learn more about Space for Giants, the organization protecting elephants like Adjany, and how you can help them continue their work.

    Tendrel Zangmo is a female Bengel Tiger who lives in Royal Manas National Park in Bhutan. A little over a century ago, there were more than 100,000 wild tigers in existence. Now, Tendrel is one of only 3,900 wild tigers who survive in an ever-shrinking territory. She spends most of her time hunting for herself and her teenage cub (he’s not around much and mostly just shows up for meals–typical teenager). Some days she stalks her prey for hours, and other days she lays around with a full belly digesting her prey. Intermediate-level runners will find it challenging, but manageable, to keep up with her daily activity level. Run Wild with Tendrel! 

    Support the Bhutan Tiger Center
    Learn more about the Bhutan Tiger Center and how you can help them continue their work protecting tigers.

    Is slow but steady more your running (or walking!) speed? Pamoja the pangolin may not cover the same ground as an elephant, but she has to move a bit every day to keep herself fed and out of danger (and to get away from the annoying roommates who recently took residence in her burrow). Pangolins are critically endangered and one of the most trafficked animals in the world due to their scaly armor. Keep up with Pamoja and learn more about the plight of pangolins by joining her challenge!

    Support the Pangolin Project
    Learn more about the Pangolin Project and how you can help them continue their work protecting pangolins.

    All running, treadmill, walking, virtual running, and trail running activities in the adidas Running app count toward the completion of this challenge. Be sure to follow your local regulations regarding COVID-19. Join the challenge in the app! 
    Curious how and why these species are under threat? Here’s more info about how urbanization, habitat loss, and fragmentation are impacting these and other endangered species and what we can do to help!


    Run Wild

    Can I change my animal in the middle of the challenge? If so, what happens with my accumulated kilometers?

    Yes, you can change your animal and keep your progress. All the kilometers you already ran or walked during the challenge timeframe will count towards the new animal’s challenge.

    Can I join more than one challenge/animal?

    Yes, you can! If you want, you can join all three challenges. Please be aware that the challenges are targeted for different levels of runners: beginner (pangolin), intermediate (tiger), and advanced runners (elephant).

    How does the challenge contribute to the conservation of endangered animals?

    As part of our mission for Run Wild 2020, we are working to present the results of our challenge at the United Nations General Assembly Summit on Biodiversity. We want policymakers to know that we support them in making bold changes that will help us on our way to a more sustainable planet.

    What about COVID-19?

    We are all currently experiencing a global pandemic. The situation and regulations are very different in each country. Therefore, we ask participants to follow their national guidelines and practice social distancing. Remember that walking and treadmill activities also count during the Run Wild Challenge!

    We believe unconventional collaborations are needed to bring the urgency of environmental action to the attention of people and policymakers worldwide.Thank you to our partners Internet of Elephants, United Nations Environment Programme, Space for Giants, Bhutan Tiger Center, and The Pangolin Project for supporting Run Wild 2020! Learn more about each organization below. 
    Run Wild Partners

    Internet of Elephants

    Internet of Elephants was founded in 2017 in Nairobi by National Geographic Fellow Gautam Shah to create fun and meaningful connections between humans and wildlife. With a mission to make animals like Uuliin the snow leopard, Chili the gibbon, and Mtweturia the elephant as famous as Beyoncé, Neymar, and Jon Snow, Internet of Elephants wants to change the way wildlife conservation is supported today.

    Space for Giants

    Space for Giants is an international conservation charity that protects Africa’s remaining natural ecosystems and the mega-fauna they contain, whilst bringing major economic and social value to local communities and national governments. It is headquartered in Kenya, works in nine countries in Africa, and is registered as a charity in the UK and a 501c3 non profit in the US.

    The Bhutan Tiger Center

    The Bhutan Tiger Center, under the Ministry of Agriculture and Forests, Royal Government of Bhutan, serves as a center for research, education, outreach, and policy as a part of the continued commitment of the leadership of Bhutan to being at the forefront of environmental and wildlife conservation. Our mission is to conduct world-class tiger research, to provide education and outreach resources to the people of Bhutan and tiger range countries, and to conserve tigers and their habitat for future generations.

    The Pangolin Project

    The Pangolin Project is a non-profit conservation organization based in Kenya, dedicated to pangolin conservation research and protection.  We are dedicated to securing a future for African Pangolins in the landscapes where they live.  We do this by supporting protected area managers and communities to better understand the status of pangolin populations in their areas and to develop strategies to protect them.

    United Nations Environment Programme (UNEP)

    The UN Environment Programme is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing and enabling nations and peoples to improve their quality of life without compromising that of future generations. UNEP works with governments, the private sector, civil society and with other UN entities and international organizations across the world. 

    As always, you can use many of your favorite gadgets and apps to participate in the Run Wild challenge! Remember to join the challenge in the adidas Running app first, and then you can use any of our tracking partners to log your runs. Find more info about our tracking partners (and a few special offers they’re providing for Run Wild participants) below!
    Run Wild Tracking Partners


    You can also contribute to the Run Wild Challenge using your Polar device. If you haven’t already done so, here is how to connect your accounts. Don’t have a polar watch yet? Check out the Polar Grit X which features a lightweight design with military-standard durability. Get 10% off POLAR products using the code POLARWILD. The offer is valid from September 25 – October 2020 and only in Australia, Austria, Belgium, Denmark, Finland, France, Germany, Hong Kong, Italy, Netherlands, New Zealand, Norway, Singapore, Spain, Sweden, Switzerland, UK, and US.


    All Suunto mobile connected watches can be connected to adidas Running. If your accounts aren’t connected yet, here is how to do it. Run Wild participants can use the discount code ADIDAS10 to get 10% off Suunto products. The offer is valid until the end of October and can be used at in all supported countries. Offer is valid for all Suunto full priced products.


    Use your Zwift account to go on a virtual run and contribute kilometers to the Run Wild Challenge. Here’s how to link your accounts.

    #RunWild #ForNature
    The Pangolin photos were kindly contributed by Andy Campbell Safaris and Tom Dames of The Pangolin Project.
    The Elephant photos were kindly contributed by Space for Giants and Gautam Shah
    The Tiger photos were kindly contributed by the Bhutan Tiger Center, Bhutan Foundation
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