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    Run For The Oceans: It’s Us vs. Plastic Waste

    For decades we used plastic too selfishly. We wrapped our food in it, made clothes with it, took our groceries home in it, and consumed it without much regard to what it would do to our planet. As a society, we know we have a plastic problem that we need to innovate our way out of (and we can!). But before we roll up our sleeves and get to work, let’s dig into the issue a bit more.From Brazil to Italy: Plastic Is A Global IssueAs of now, the amount of plastic thrown away annually would circle the earth four times. So little of that is recycled, and a lot of it ends up in our oceans. In fact, about one garbage truck full of plastic is thrown into our ocean every minute.We see the impacts of plastic waste around the globe. We asked an adidas Runtastic ambassador in Brazil how plastic waste affects his community. Here’s what he had to share:“In Brazil, plastic production is a huge contributor to deforestation. The deforestation leads to intense flooding during the rainy seasons. We also see so much plastic in the oceans affecting marine life.” – Leo Oliveira, adidas Runtastic ambassador, BrazilAnd he’s right! In Brazil, deforestation surged in 2020 [1]. While Brazil is the 4th largest plastic pollution producer globally, they recycle only about 1.28% of their waste[2]. And these issues are certainly not unique to Brazil. Antonella, an adidas Runtastic ambassador from Italy, had this to share about the beaches in her country.“When I come to the beach, I see kids using plastic and trash to decorate their sandcastles. I hope one day they know what it’s like to find only sand and shells on the beach.” – Antonella Andriollo, adidas Runtastic ambassador, ItalyWe’re not here to pick on Italy or Brazil, in fact, we interviewed ambassadors from around the world and everyone had their own experiences with plastic pollution to share. It’s an issue that affects everyone around the globe.Addressing Plastic Pollution One Step At A TimeSo, the mandate is clear-we need help from everyone, everywhere, to address our plastic problems. We certainly need change at a policy level. We also have to innovate new ways of producing goods, and we should all take steps right now to reduce our plastic waste. In addition, we have to help fight plastic waste and raise awareness around the globe. Every year we host Run For The Oceans, a virtual challenge where participants can run, walk, or wheelchair to help support Parley’s Global Cleanup Network. Parley’s Global Cleanup Operations works to help end marine plastic pollution by intercepting debris from beaches and islands.  We asked our ambassadors what motivates them to Run For The Oceans. Jenny, our ambassador from Germany, shared:“I run to help spread the message about plastic’s impact on our planet. So many people are still unaware of how their consumption impacts our environment. They don’t think about their garbage after they throw it away. I run to help show people-your plastic doesn’t go away. It ends up in the ocean, breaks down into tiny pieces, and stays there.” – Jenny Marx, adidas Runtastic ambassador, Germany Join the Movement!  In 2019, 2.2. million runners from across the world participated in Run For The Oceans. This year, we’re going to reach even further, gathering more runners and more kilometers than ever before. And for every kilometer run and logged in the adidas Running app, adidas and Parley will clean up the equivalent weight of 10 plastic bottles, up to 500,000 pounds, from beaches and islands. Are you interested in joining the challenge? Sign up now in the adidas Running app! Check out the video below for more information on how to join.[embedded content] More

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    Mental Toughness for Runners >> What to Think About When Running

    If you’ve ever run long distances, you know that running is a lot more than just physically challenging. It can really test your mental toughness. No matter whether you are training for your next half marathon or your first marathon, don’t forget to work on developing a running mindset along with your strength and endurance training.  Focus, relax, and keep your eye on the goal – building mental strength is helpful in many areas of our life, such as at work, in the family, and also in fitness. Mental toughness in fitness is partially about developing the right mindset, but also adopting strategies to stay both focused and relaxed so you can get the most out of your workout. Runners training for a long distance race can really get a lot out of mental training.(1)Did you know?Mental training was originally used in sports psychology to teach athletes to adjust and control their movement by imagining the competitive event before hand. Today, mental training is an important part of training and is often based on contemporary behavioral psychology and therapeutic methods. It is used to reduce stress and calm the nerves of elite athletes before competing. Coaches have observed that victory against a competitor of equal ability depends about 50% on mental preparation.(2)Long distance running: 5 ways to build mental toughnessWhat should I think about when I run? How can I stay focused and not get bored? Mental skills training should help you achieve a flow state, also known as being in the zone, so that you can reach your potential when you run and truly enjoy the experience. We’ve got 5 easy ways to train your mental strength and develop a running mindset.1. Visualize your goalsVisualization plays an important role in mental training, helping us develop our skills and reach our fitness goals.(3) Before and during a race, imagine what it will be like to cross the finish line. Or divide your route into shorter segments and celebrate the success of finishing each one.2. Talk to yourselfA 2014 study shows that self talk helps prevent exhaustion and boost endurance performance. You can also motivate yourself with self talk, because you know best what you need to hear and what drives you.3. Distract yourselfYour muscles are starting to get tired and you’d rather just stop and lie down? Try distracting yourself. Count street lights, people with blue sneakers, or puddles. Try to identify what kind of trees, flowers, or dogs you see. You don’t feel like counting? Try daydreaming and think about people, events, or other things you’re looking forward to or that make you happy – as long as it’s something positive!4. MeditateFocus on your breathing while you run. If you can, adjust it to your steps. This helps you maintain a steady cadence. Have you ever tried a mantra? The word mantra comes from Sanskrit and means a sacred utterance, a sound, a syllable, word or group of words. Today, mantras and their rhythmic repetition are used to reach a meditative state and keep us focused. Members of adidas Runners also use the power of mantras and other running rituals.5. Look forward to finishingNow is the time for more visualization. Think about what you want to do after you finish your long distance run. If you have time before the run, you can prepare a post-workout snack to look forward to. Or just imagine how great it will be to collapse on the sofa, exhausted but content, when you’re finished with your run.*** More

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    Inside adidas Runners: How Rituals Help Runners Meet Their Goals

    From what we wear to what we eat, the mantras we repeat to ourselves, or how we tie our shoelaces on race day, running rituals give us a sense of control in a world filled with uncertainties. Studies show that practicing rituals before doing sports regulates the brain’s response to performance failure, which thereby reduces stress and anxiety, and improves mental toughness. (1) Rituals can help athletes focus their minds and calm their nerves, while also building trust within a running community when practiced in a group.What are running rituals and why do we use them? “A ritual is a predefined sequence of symbolic actions often characterized by formality and repetition that lacks direct instrumental purpose.”(2)What does this mean for runners? The knot in your stomach on race day loosens a bit if you lay out your race kit the night before. Worried about getting stomach cramps during a run? Always eat the same pre-run snack to prevent any surprises. For some, these are habits or traditions; often these actions have a ritual-like pattern to them. Since the dawn of our existence, human beings have used rituals to improve performance in many different areas. Today these can be competitive sports, public speaking, taking exams, or even first dates. Although rituals do not have a “direct instrumental purpose”, any situation that creates anxiety or stress can be managed better by using them.In a 2016 study published in the journal Organizational Behavior and Human Decision Processes, researchers found that rituals consistently decreased anxiety across different performance tasks as assessed by subjective reporting from those participating in the study as well as physiological evidence: heart rate. Rituals are coping strategies that can have a powerful effect on performance. Using a common saying or action or a lucky charm has been shown to improve athletic performance and motor dexterity. (3) It’s not surprising that many runners use rituals to give themselves structure, boost their performance, and relieve pre-race anxiety.  What are your rituals?We asked adidas Runners (AR) members around the world to share their running rituals with us. Here are some of the highlights:Race Day Rituals in adidas RunnersCurious about how adidas Runners members handle race day jitters and how rituals help them reach their goal? Here’s what they said: Running Mantras for Mental ToughnessIf you’ve never tried adopting a mantra to help you achieve your goals, take a lesson from running legend Kathrine Switzer, the first woman to officially run the Boston Marathon in 1967. Her mantra? “Be fearless, be free, be grateful.” AR runners know the power of mantras to help them maintain mental toughness when the pressure is on. Running CommunitiesThe examples above show how rituals can help individuals reach their goals. adidas Runners communities also find them helpful for groups, particularly if the running community is virtual. Reeti Sahai, Captain of AR Delhi, told us how thinking about her post-race Instagram pic is something that motivates her to keep going during a marathon. And she’s not the only one who gets motivated. Sharing achievements on social media networks inspires other runners to set new goals and strengthens the bond within the running community. Join an adidas Runners digital accountability group from March 29 on to keep you committed to your goals. Find everything you need to know about how to join on the AR Instagram account. Ready for a new challenge in April? Check out the Run with AR: Go for 30! challenge in the adidas Running app.Interested in more information about running rituals in the adidas Runners community? Listen to episode 1 of the adidas Runners mini-podcast series on mindset and movement here. TakeawayThere are many different ways to improve your running. Muscle growth and endurance training are only part of the equation. Focusing your mind and quelling any doubts you may have about achieving your goals is critical to success. What you wear, what you eat, how you talk to yourself – these are all examples of how rituals are used to give you the extra edge you need to set that PR or cross the finish line. The AR community is an empowering environment in which you can find motivation, inspiration, and support. The trust that is built within a running community like adidas Runners can carry you through when you doubt yourself. *** More

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    4 Common Causes of Headaches after Workouts

    Piercing pain at your temples, a throbbing ache in your forehead – we’ve all suffered the agony of headaches, and there are plenty of causes. Some of us are more likely to get them during or after exercise. Good to know:Headaches are divided into two types: primary and secondary. Primary headaches are triggered by exertion, tension, or not enough sleep. Secondary headaches, however, are a symptom of another more serious underlying condition like high blood pressure, an infection, substance withdrawal, or a stroke. In this article we’ll identify 4 common causes of headaches after exercise and tell you how to treat them and prevent them. We’ll also tell you whether exercise can trigger migraines.#1: Poor postureBad posture, stress, and poor form when you work out can cause tension, which can lead to headaches. Tension headaches are described as a constant ache that is usually felt on both sides of the head.(1)Headache preventionCheck your form during workouts and your posture throughout the day. Review these tips on proper running form and be aware of the most common mistakes made during bodyweight exercises. Try using heat, massage, or doing exercises to relieve neck pain to relax your muscles if you get a headache after workouts. #2: DehydrationWhether it’s from exercise or just not drinking enough fluids, dehydration is one of the most common causes of headaches. Calculate exactly how much water you should drink each day with our liquid requirement calculator. Headache preventionMake sure you are drinking enough throughout the day. To add variety, you can include special sports drinks that keep you hydrated and provide your body with important micronutrients. #3: Low blood sugarIt’s not just the headaches after exercise; you also feel weak, shaky, dizzy, and sometimes even nauseous? These symptoms indicate low blood sugar and depleted energy stores. Always ensure that your body has enough energy to work out.  Headache preventionIf you notice the symptoms listed above when you’re exercising, you should take a break. You can refill your energy and increase your blood sugar by eating more carbohydrates. There are also a few foods that can trigger headaches and migraines or make them worse – usually in combination with other causes. Avoid these potential headache triggers (2): alcohol (especially wine or beer) chocolatecaffeinaged cheesefoods high inmonosodium glutamateartificial sweetenersand preservatives like nitrates or nitrites #4: Exercise headachesPrimary headaches caused by strenuous physical activity are called exertional or exercise headaches. These are described as throbbing, migraine-like pain across the whole head (bilateral headaches) and last between 5 minutes and 48 hours. (3, 4) An extreme exercise headache can also cause vomiting and vision problems. It’s important to take exercise-induced headaches seriously. Headache preventionExercise headaches often develop if you skip your warm up, your workout is too strenuous, or it’s too hot. These might also occur when you are at high altitudes, like on a tough hike in the mountains. One way to prevent exercise headaches is to reduce the intensity of your workouts. These tips for running in the summer can help you cope with the heat and avoid dehydration. Important:If headaches last for days or if there are more days in a month with headaches than without, you should consult a specialist. A medical professional can check whether you are suffering from primary or secondary headaches, which may be caused by an underlying condition. Can exercise trigger migraines?First of all, research on the connection between migraines and exercise is not yet as extensive as it could be. However, there are studies which show that migraineurs (people who frequently suffer from migraines) can experience exercise-triggered migraines. It is believed that the exertional headaches and tension headaches mentioned above are more likely to lead to a migraine.(5) If you are at risk of migraines, it is even more important that you prevent the 4 causes of headaches after exercise. The good news: studies also show that regular exercise can help prevent migraines or at least reduce the intensity of the pain. This is thanks to the endorphins produced during sports. (6, 7)TakeawayBefore you start working out, make sure you are hydrated and your energy stores are full. Pay attention to your form and good posture while exercising. If you have a bad headache combined with dizziness, nausea, shakiness and/or vomiting, take a break immediately and consult your physician. The same applies for headaches that last several days.*** More

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    adidas Runtastic Premium Membership: Top Features & Benefits

    Are you ready to build healthier habits and lead a fit lifestyle? No matter your goals, with the adidas Runtastic apps and Premium Membership, you’ll find tips from experts, loads of motivation, as well as unlimited individual training plans both in the adidas Training and Running app. Choose your ideal plan, get started, and reach your goals one step at a time!

    One membership – all the benefits:
    Everything is completely unlocked in our two apps for those who choose to upgrade to Premium.

    Reach Your Running Goals: Premium Benefits in the adidas Running App
    Run your first 5K, challenge yourself with a half marathon or marathon, lose weight or get fitter: no matter what your goal might be, there are unlimited training plans available in adidas Running.
    As an adidas Runtastic Premium member, you have access to all of our features in the adidas Running app, including:
    Training Plans
    Interval Training
    Story Runs
    Activity Detail
    Challenge an Activity
    Target Pace
    Workout Goal (Distance & Duration, Calories)
    History (Sorting by week/month/year/all)
    Advanced Statistics (Sort and compare by week/month/year/all)
    Detailed Goal Statistics
    Edit Heart Rate Zones
    Session Detail expanded Map (colored traces – pace/elevation/grade)
    Split table – segment by different distances/durations

    Get in Shape With Bodyweight Training: Premium Benefits in the adidas Training App
    Do you want to build muscle by working out at home, get strong, defined abs, or just stay fit? Then the adidas Training app for bodyweight training is ideal for you. 
    As an adidas Runtastic Premium member, you have access to all of our features in the adidas Training app, including:
    12-Week Body Transformation Training Plan
    6-Week Shape Up Training Plan
    Push Your Limits Training Plan
    Health & Nutrition Guide
    Bookmark Workouts           
    Access previous Featured Workouts 
    You don’t need any equipment or a gym membership to transform your body, and we have the success stories to prove it!

    Do You Want to Enjoy More adidas Runtastic Premium Membership Features?
    As well as the Premium features in the adidas Runtastic apps, you also can enjoy the following benefits:
    Weekly fitness report via email
    Premium has helped ordinary people of all levels achieve their individual health and fitness goals over years. As a Premium Member, you’ll receive a weekly fitness report including an overview of your past week’s activities as well as a comparison with your stats from the week before. This way, you can see what you’ve accomplished and be motivated by your success.
    Exclusive Premium support
    With your Premium Membership, you can enjoy top-of-the-line support from our Customer Happiness Team.

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    Running Tips to Stay Healthy from Childhood to Old Age

    The beauty of running is that you can do it anywhere and throughout your life – as long as your joints cooperate. The list of reasons to run is always growing and this past year more than ever. With lockdowns around the world and people struggling to cope with stress and anxiety, a safe and easy option is to lace up your sneakers and go for a jog.  
    Whatever your reason is, we’ve got running tips to keep you healthy at any age and guidance on getting your kids into running. 
    How to Get Kids Running 
    Most children have the urge to run as soon as they have mastered walking and usually, it’s in the opposite direction of their parents. In fact, this may be one of the first times you do sports with your kids: chasing them down the sidewalk or through a park. 
    Being active with your kids is one of the greatest gifts you can give them. You’ll teach them to love what their bodies are capable of, which will keep them healthier throughout their lives.(1) The most important thing to remember here is to make it fun. If you’re a runner and you dream of running with your child in a few years, start with games like tag or kick a ball around. 
    Research shows that 15 minutes of running several times a week is a healthy way to improve fitness levels of primary school-aged children. Aerobic activity is just as healthy for kids as it is for adults as long as it is scaled to their level.

    5 Tips for Running with Kids
    Ready to get started? Here are 5 tips to get you out the door:
    1. Mix walking and running
    Don’t push kids too hard or they will quickly lose interest. Pay close attention to their 
    condition and take walking breaks for rest and variety.
    2. Add obstacles for fun
    Why not climb over a bench or hop-scotch your way across the crosswalk? 
    3. Ignore distance and time
    Don’t look at your watch for these runs. It’s now how far or how fast that matters, but whether your child will want to go with you again. 
    4. Look for Fun Runs
    If your child is interested, signing up for short kids’ races can be a great way to show him or her how much fun it is to run with other children.
    5.  Mix up the cardio with a scooter or bike
    Have your child ride or scoot alongside you when you run. This will keep them active, build their endurance and strengthen your bond with each other.  

    Did you know?
    Budhia Singh is considered the world’s youngest marathon runner. At the age of five he ran 48 marathons.

    From Adolescence to Middle Age
    Many people consider this period of time to be the prime running years. You have the energy and flexibility of youth on one end of the age range and the focus and dedication as you get older. It’s also a great time to start running if you haven’t yet. Setting specific goals helps keep you motivated. Why not get that six-pack you’ve always wanted?
    If you’ve got a solid running foundation and plenty of distance under your belt, you might consider running a marathon or two during this phase of your life. Marathon performance peaks for elite runners around the age of 35, while casual runners might not peak until they hit 50. (2)

    Running through old age
    Do yourself the favor of warming up and regular strength training. Your joints will thank you. As long as your health allows it, there is no reason why you can’t continue running as you age. You might have to adjust your expectations as an older runner, but staying active has been shown to improve cognitive and cardiovascular health. (3) It’s great for your health and also makes you feel younger and more energetic, which is great for your emotional health.
    5 Tips for Running at 50, 60, and Beyond
    It’s never too late to start. Keep these tips in mind to avoid injury:
    1. Check with your doctor
    Always wise to do this before you get started, just to make sure running is the right choice for you. 
    2. Start slowly
    This applies to anyone who is just starting out, but is particularly important when your older. Let your body adjust to the impact of running on your joints. Cross-train with swimming and biking to build up your cardiovascular without the pounding on your joints. 
    3. Take time to recover
    Your body won’t bounce back from hard workouts like you used to. Give yourself plenty of time to rest and recover. 
    4. Don’t skip strength training and stretching
    As we age the cartilage that once cushioned our joints starts to break down. If you want to stay active without pain, it’s important to build muscles to support your joints. And remember to stretch to encourage circulation and speed up recovery. 
    5. Be proud that you are still running
    It takes determination and courage to keep on running when younger athletes might be blowing by you with the confidence of youth. Be proud of yourself and enjoy the freedom that comes with running. 

    Did you know?
    The oldest person to complete a marathon was Fauja Singh, who ran his final marathon at the age of 101. 

    No matter how old you are, it’s never too late – or too early – to start running. Adjust your expectations and goals to your fitness level, try different types of cardio to build endurance, and work on muscle development to support your joints. You may just find that running becomes a trusted friend who stays with you throughout your life. 

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    Running in the Cold: Hot Tips for Winter Running Gear

    There are places in the world in which the winter months are the most pleasant time of the year for run training. Of course, unless you happen to live in Australia or South Africa, you probably won’t feel this way.
    Particularly in the coming months, when there is snow on the ground and it is freezing cold, getting yourself outdoors to brave the weather will present a big challenge. If you still manage to find a way of motivating yourself to keep running in the cold, you can benefit from these advantages:
    Do you often feel tired and lack energy in winter? Then you will enjoy the burst of energy your winter runs give you even more.
    If you don’t take a break from running during winter, you stay fit year round and you get into shape faster in spring.
    You strengthen your immune system and toughen yourself up.
    If you complete your workout despite the bad weather, you will feel a sense of pride and accomplishment.
    I’m sure you are familiar with the saying, “There is no such thing as bad weather, only unsuitable clothing.” There’s a lot of truth to that saying. To make running in the cold, snow and ice easier, we have put together a list of the hottest tips on cold weather running gear to keep you running in winter.
    Winter running gear essentials
    TDress like an onion! Wear several layers of clothing, one on top of the other. The first layer should consist of special, breathable functional underwear. This absorbs the sweat and then transports it out, away from your body. The second layer of your cold weather running gear should regulate your body heat. A good example of this would be an elastic stretch fleece shirt. The third layer protects you specifically against the wind and the elements like a Windstopper vest or a Gore Tex jacket.
    The right footwear
    For running on winter’s often wet and slippery surfaces, a running shoe with a good sole profile, like a trail running shoe, is essential. A breathable and water-repellent upper keeps your feet dry. Special running socks with extra breathability prevent shifting and slipping and help keep your Achilles tendons and calves warm.

    Warm head and hands despite the cold
    In the case of strong winds and frigid temperatures, wearing a running beanie or a headband is a good idea. Special running gloves keep your fingers warm. That way you’ll be safe from excessive heat loss.

    Our tip:
    Your body produces heat when your muscles move. Therefore, make sure to choose your clothing so the first few minutes of your run are a bit chilly. That way you don’t have to worry about being overdressed and can avoid heavy sweating and overheating.

    An absolute must: Warming up
    When it is particularly unpleasant outdoors, warm up at home. Good exercises for this are jumping jacks or walking high knees. But don’t work up too much of a sweat though, because you don’t want to start your run drenched in sweat.
    The cold won’t bother you much if you warm up before your run.

    Start off into the wind
    If it is not only cold but windy too, then choose a route in which you start running into the wind and finish with the wind at your back. That way you avoid getting too cold at the end of your run.
    Running in the dark
    If you prefer morning or evenings when you go running in winter, make sure to wear the right gear for your safety. Besides headlamps, reflective vests, safety armbands and safety shoe clips, there are reflective running beanies, jackets and gloves for running in the dark.
    More fun running in a group
    Get together with like-minded people. This helps motivate you and makes your training session twice as much fun.

    Don’t forget to cool down
    After you run, get somewhere warm as quickly as possible and take a shower or change into warm and dry clothes. If you are wrapped up nice and warm, you can do your cool-down stretches outdoors without the risk of catching a chill.
    Even if it is not as noticeable as in summer, you lose a good deal of fluids running in the cold. Therefore, make sure to drink plenty of water after your run.

    Our tip:
    Never put your running shoes on the radiator to dry. The strong and direct heat makes the material of the shoes stiff and brittle, thus reducing their longevity. Instead, stuff your shoes with newspaper and put them in a dry, heated, and well-ventilated room. After about an hour, you can replace the wet newspaper with fresh, dry newspaper.

    We hope you feel motivated to try running in the cold this winter. Just make sure you are prepared with the appropriate winter running gear!

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    Run Wild: 1 Million Runners for 1 Million Species

    Does anybody get the feeling that nature is sending us some signals this year? If ever there was a time to Run Wild and advocate for the planet, it’s now. As of 2020, more than 1 million species of plants and animals are threatened with extinction because of human activities. So let’s get to work. During this year’s Run Wild, we’re calling on 1 million runners to give a voice to 1 million species at the UN General Assembly Biodiversity Summit. Together with our partners United Nations Environment Programme and Internet of Elephants, we will show that athletes are ready to support policy decisions that create reform on a global scale. 
    We are 1 million runners in favor of a more sustainable planet where humans, animals, and everybody else on the web of life can thrive. 
    We know that when large groups of passionate, motivated people rally around issues, we can make progress toward change. When you participate in Run Wild in the adidas Running app, you’ll follow one of three threatened species through their habitat as you try to keep up with the kilometers they travel daily. As you do, you’ll learn more about their ecosystems, the foundations and people working to protect them, and more ways you can get involved to support. By taking part in the Run Wild Challenge, you’ll also use your voice, effort, and activism to represent the interests of all threatened species at the UN General Assembly Biodiversity Summit.
    Pick from one of three animals and see if you can outrun the distance they travel from September 25 – October 4. You’ll follow either Adjany the elephant, Tendrel Zangmo the tiger, or Pamoja the pangolin on their daily journey, learning more about their natural environment, the challenges they face, and how we can help prevent their extinction.
    Adjany is a female elephant who roams the plains of the African Savanna. Her species is primarily found in sub-Saharan Africa, but can also be found in the deserts of Mali and Namibia as well as deep in the rainforests of West Africa. One of only 400,000 wild elephants left, she spends her days gathering the 300 pounds of food it takes to maintain her body weight. But don’t let her fool you, this lady can move! Because she is the most active of the animals, this challenge is for advanced runners. See if you can keep up! 

    Support Space for Giants
    Learn more about Space for Giants, the organization protecting elephants like Adjany, and how you can help them continue their work.

    Tendrel Zangmo is a female Bengel Tiger who lives in Royal Manas National Park in Bhutan. A little over a century ago, there were more than 100,000 wild tigers in existence. Now, Tendrel is one of only 3,900 wild tigers who survive in an ever-shrinking territory. She spends most of her time hunting for herself and her teenage cub (he’s not around much and mostly just shows up for meals–typical teenager). Some days she stalks her prey for hours, and other days she lays around with a full belly digesting her prey. Intermediate-level runners will find it challenging, but manageable, to keep up with her daily activity level. Run Wild with Tendrel! 

    Support the Bhutan Tiger Center
    Learn more about the Bhutan Tiger Center and how you can help them continue their work protecting tigers.

    Is slow but steady more your running (or walking!) speed? Pamoja the pangolin may not cover the same ground as an elephant, but she has to move a bit every day to keep herself fed and out of danger (and to get away from the annoying roommates who recently took residence in her burrow). Pangolins are critically endangered and one of the most trafficked animals in the world due to their scaly armor. Keep up with Pamoja and learn more about the plight of pangolins by joining her challenge!

    Support the Pangolin Project
    Learn more about the Pangolin Project and how you can help them continue their work protecting pangolins.

    All running, treadmill, walking, virtual running, and trail running activities in the adidas Running app count toward the completion of this challenge. Be sure to follow your local regulations regarding COVID-19. Join the challenge in the app! 
    Curious how and why these species are under threat? Here’s more info about how urbanization, habitat loss, and fragmentation are impacting these and other endangered species and what we can do to help!


    Run Wild

    Can I change my animal in the middle of the challenge? If so, what happens with my accumulated kilometers?

    Yes, you can change your animal and keep your progress. All the kilometers you already ran or walked during the challenge timeframe will count towards the new animal’s challenge.

    Can I join more than one challenge/animal?

    Yes, you can! If you want, you can join all three challenges. Please be aware that the challenges are targeted for different levels of runners: beginner (pangolin), intermediate (tiger), and advanced runners (elephant).

    How does the challenge contribute to the conservation of endangered animals?

    As part of our mission for Run Wild 2020, we are working to present the results of our challenge at the United Nations General Assembly Summit on Biodiversity. We want policymakers to know that we support them in making bold changes that will help us on our way to a more sustainable planet.

    What about COVID-19?

    We are all currently experiencing a global pandemic. The situation and regulations are very different in each country. Therefore, we ask participants to follow their national guidelines and practice social distancing. Remember that walking and treadmill activities also count during the Run Wild Challenge!

    We believe unconventional collaborations are needed to bring the urgency of environmental action to the attention of people and policymakers worldwide.Thank you to our partners Internet of Elephants, United Nations Environment Programme, Space for Giants, Bhutan Tiger Center, and The Pangolin Project for supporting Run Wild 2020! Learn more about each organization below. 
    Run Wild Partners

    Internet of Elephants

    Internet of Elephants was founded in 2017 in Nairobi by National Geographic Fellow Gautam Shah to create fun and meaningful connections between humans and wildlife. With a mission to make animals like Uuliin the snow leopard, Chili the gibbon, and Mtweturia the elephant as famous as Beyoncé, Neymar, and Jon Snow, Internet of Elephants wants to change the way wildlife conservation is supported today.

    Space for Giants

    Space for Giants is an international conservation charity that protects Africa’s remaining natural ecosystems and the mega-fauna they contain, whilst bringing major economic and social value to local communities and national governments. It is headquartered in Kenya, works in nine countries in Africa, and is registered as a charity in the UK and a 501c3 non profit in the US.

    The Bhutan Tiger Center

    The Bhutan Tiger Center, under the Ministry of Agriculture and Forests, Royal Government of Bhutan, serves as a center for research, education, outreach, and policy as a part of the continued commitment of the leadership of Bhutan to being at the forefront of environmental and wildlife conservation. Our mission is to conduct world-class tiger research, to provide education and outreach resources to the people of Bhutan and tiger range countries, and to conserve tigers and their habitat for future generations.

    The Pangolin Project

    The Pangolin Project is a non-profit conservation organization based in Kenya, dedicated to pangolin conservation research and protection.  We are dedicated to securing a future for African Pangolins in the landscapes where they live.  We do this by supporting protected area managers and communities to better understand the status of pangolin populations in their areas and to develop strategies to protect them.

    United Nations Environment Programme (UNEP)

    The UN Environment Programme is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing and enabling nations and peoples to improve their quality of life without compromising that of future generations. UNEP works with governments, the private sector, civil society and with other UN entities and international organizations across the world. 

    As always, you can use many of your favorite gadgets and apps to participate in the Run Wild challenge! Remember to join the challenge in the adidas Running app first, and then you can use any of our tracking partners to log your runs. Find more info about our tracking partners (and a few special offers they’re providing for Run Wild participants) below!
    Run Wild Tracking Partners


    You can also contribute to the Run Wild Challenge using your Polar device. If you haven’t already done so, here is how to connect your accounts. Don’t have a polar watch yet? Check out the Polar Grit X which features a lightweight design with military-standard durability. Get 10% off POLAR products using the code POLARWILD. The offer is valid from September 25 – October 2020 and only in Australia, Austria, Belgium, Denmark, Finland, France, Germany, Hong Kong, Italy, Netherlands, New Zealand, Norway, Singapore, Spain, Sweden, Switzerland, UK, and US.


    All Suunto mobile connected watches can be connected to adidas Running. If your accounts aren’t connected yet, here is how to do it. Run Wild participants can use the discount code ADIDAS10 to get 10% off Suunto products. The offer is valid until the end of October and can be used at in all supported countries. Offer is valid for all Suunto full priced products.


    Use your Zwift account to go on a virtual run and contribute kilometers to the Run Wild Challenge. Here’s how to link your accounts.

    #RunWild #ForNature
    The Pangolin photos were kindly contributed by Andy Campbell Safaris and Tom Dames of The Pangolin Project.
    The Elephant photos were kindly contributed by Space for Giants and Gautam Shah
    The Tiger photos were kindly contributed by the Bhutan Tiger Center, Bhutan Foundation
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