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    Best Cruelty Free Makeup To Wear With A Mask

    Mask life is here and it doesn’t seem like it’s letting up anytime soon. At first, I was skipping makeup and living in lounge clothes but I’ve pulled it together and found that getting dressed for the day and putting on some makeup really helps me feel put together and to feel some normalcy during these weird times. But a full face of makeup just doesn’t always make sense these days, does it? 
    We’ve all heard of maskne (acne caused by wearing a mask), and maybe some of us (ahem, me) thought it wouldn’t happen and went full face anyways. Can you guess who was kicking themselves? Now that I’m older and a few months wiser (haha), I thought I would share which cruelty free makeup works best for keeping maskne at bay, and looking fab while wearing a mask out. 

    First things first, try to keep foundation type products light and only apply where needed. I’m in a cruelty free tinted moisturizer phase so my skin is able to breathe a bit more than days where more coverage is needed.
    My cruelty free favorites at the moment are Ilia Super Serum Skin Tint with SPF 40 and CoverGirl Clean Matte BB Cream (not pictured). I love that the clean beauty Ilia Beauty option already has SPF built into it, along with hyaluronic acid in its formula to hydrate the skin. CoverGirl Clean Matte BB Cream is an awesome affordable option for a hydrating foundation that is water-based and breathable. CoverGirl Clean Fresh Skin Milk (vegan) is also a great option for those who have normal to dry skin (the formula features coconut oil which can be pore-clogging who those who are already acne-prone). We should note that keeping the skin hydrated can help reduce friction and irritation from masks. 
    Still worried about breakouts? Skip complexion products entirely underneath the mask and stick to a light moisturizer that has ceramides or hyaluronic acid to simply keep the skin hydrated.

    I still wear concealer under my eyes most days and choose fuller coverage or less coverage on a day to day basis. On light days, I really enjoy CoverGirl CleanFresh Hydrating Concealer when my undereye area only needs a little help. It does have buildable coverage (light to medium) but I typically use one layer with my Beauty Blender on “good days”. The CleanFresh option is vegan and produces a luminous finish which I enjoy. If you need more coverage, E.L.F’s Camo Concealer has become wildly popular for its ability to offer matte full coverage without caking, and it has several shade options to choose from.

    There is no need to use blush or highlighters when a mask covers half of your face, making your eyes the main focus when you are out and about. Leaping Bunny certified, Arches and Halos brow products can help shape and define brows on a budget with their family of products (and you can find them at Target!).
    I personally love the Angled Brow Shading Pencil because it allows me to do thin hair-like strokes as well as large shading with its angled tip. It has a spoolie, comes in 8 shades, and isn’t too hard or too soft making it my go-to brow product because of it’s ease. Pencil not your thing? They also have powder, pomades, and mousse available to fit your brow needs!

    Eyeshadows are a great way to pull focus on the eyes. Whether your style is bold and colorful, or soft and natural, it’s a fun way to still add an artistic touch to any look. I’ve enjoyed going fairly natural with shade selection and love the new ELF Cosmetics Bite Size Eye Shadow palettes ($3!) which include four coordinating shades with a mix of matte and shimmer shades. With a darker shade to work into the crease and a brightening shimmer shade to apply to in the inner corner of the eye, I create a no-fuss, eye-brightening look with the Cream & Sugar palette (pictured). 

    Lining my eyes gives my lashes a bit of a boost since they are quite short and need all the help they can get. A sure-fire favorite is Pixi Beauty Endless Silky Eyeliner, the Eye Define Waterline, and Eye Bright Liners. While it might seem a bit crazy to use three liners at one time, it truly makes my eyes pop. The Eye Bright Liner is a soft nude-pink that I use on the lower waterline to look “awake”. Eye Define Waterline liner is applied to my upper waterline and is a true game-changer for limp-lashed girls like me. I honestly don’t know why I haven’t been doing this forever, but better late than never! And the Endless Silky Eye Liner is what I apply to my actual lids. My favorite colors? RoseGlow or Black Cocoa in a very thin line.

    We can’t forget the lashes now! I have probably a dozen different mascaras in my vanity but always tend to reach for a select few more than others. CoverGirl’s Exhibitionist Mascara gives me some volume, but in a believable way and I love it. The formula doesn’t flake, the brush coats my lashes with ease, and also comes in a waterproof formula. And this is coming from someone who usually loathes a volume formula and will take a lengthening mascara 99.9% of the time — it’s really good! Want a true lengthening mascara? Take a chance on NYX Doll Eye Mascara which has fibers to let those lashes stretch without clumps!
    Lastly, I love wearing a pair of faux lashes but most days that’s too much work. But for those days when you want to glam things up, Lyda Beauty Synthetic Mink Lashes add a that extra wow factor you want. Soft and durable, these sets will last quite a few uses and look gorgeous on!

    What suggestions do you have for makeup days when you have to wear a mask? Share in the comment section below!
    Cruelty Free Mask Makeup Faves:
    Ilia Super Serum Skin Tint with SPF 40
    CoverGirl CleanFresh Skin Milk Foundation
    CoverGirl Clean Matte BB Cream
    CoverGirl CleanFresh Hydrating Concealer
    E.L.F’s Camo Concealer
    Arches and Halos Angled Brow Shading Pencil 
    ELF Cosmetics Bite Size Eye Shadow
    Pixi Beauty Endless Silky Eye Liner
    Pixi Beauty Eye Define Waterline
    Pixi Beauty Eye Bright Liners
    CoverGirl’s Exhibitionist Mascara 
    NYX Doll Eye Mascara
    Lyda Beauty Synthetic Mink Lashes More

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    My Interview with Leaping Bunny

    All the questions you wanted to ask about the Leaping Bunny program!
    Leaping Bunny is known as the gold standard of cruelty free beauty lists. They certify cruelty free brands, and they’re the ones behind the jumping bunny logo you have probably seen on your favorite beauty and cleaning brands. You can see a full list of Leaping Bunny certified cruelty free brands here.

    Recently I interviewed a senior VP from PETA to learn more about their methods. I wanted to compare and contrast a bit and learn more about how Leaping Bunny differs from PETA, so I interviewed Kim Paschen, the Program Manager for Leaping Bunny to find out more about how they certify brands, and what their stance is on China and post-market testing.
    In my interview, I included the questions you guys wanted me to ask, as well as some questions of my own. Whether you’re a cruelty free consumer or a brand who is wondering how to get certified with Leaping Bunny, this should help.
    Kim Paschen works for the American Anti Vivisection Society. As part of the CCIC, they have been chair of the Leaping Bunny program since 2007, and they oversee its administration. Kim is the Program Manager for Leaping Bunny.
    I conducted a phone interview with Kim (who I have known for years!) and these are my notes from that call (not her words verbatim).

    Kim Paschen, Program Manager, Leaping Bunny
    Which organizations make up Leaping Bunny? 
    By 1996, cruelty-free shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, using their own definition of ‘cruelty-free’ or ‘animal friendly’ without the participation of animal protection groups.
    In response, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a cruelty-free standard and an internationally recognized Leaping Bunny Logo. They work with companies to help make shopping for animal-friendly products easier and more trustworthy.
    What does a brand have to do to become Leaping Bunny certified?
    When a brand contacts Leaping Bunny, they ask some preliminary questions. They create an account via their website and ask them to apply. The company fills out the Application for Approval which asks them in-depth questions about their operations.
    Brands need to have a “fixed cut-off date” after which time they agree to have no ingredients or finished products that have been tested on animals. Pretty much all ingredients have been tested at some point (even water), so the fixed cut-off date ensures there will be no testing in the future.
    You’d think because many ingredients have been tested, there would be no need for animal testing today. Unfortunately, there is still a lot of cosmetic testing on animals being done around the world today.
    The company that is applying for Leaping Bunny certification is the one to complete the application. They also must get signed declarations from each supplier after the company’s fixed cut-off date. Or, they can submit amended purchase orders which contains language requiring that the supplier will not test on animals.
    If a company has distributors that sell in countries outside of the US, the brand must also include language in their contracts that says they cannot sell to any countries that require animal testing.
    I have read their application but they asked me not to make it public. I can tell you it’s VERY thorough. You can learn more about the application process here. You can read about their Corporate Standard of Compassion for Animals here.
    An important note – if a brand is using a third-party manufacturer, only the manufacturer has to submit a declaration (not the ingredient suppliers themselves), though the manufacturer is required to implement its own cruelty-free Supplier Monitoring System independently. Leaping Bunny would ask the manufacturer to sign a declaration saying they are only working with cruelty free ingredient suppliers. Most of the time manufacturers will not reveal who their ingredient suppliers are – they consider that proprietary information.
    Is the Leaping Bunny logo recognized in countries outside of the US? Are the standards for approval different outside of the US?
    The North American brand of Leaping Bunny covers US and Canada. Their partner is Cruelty Free International (CFI), based in the UK. CFI certifies all other countries. Leaping Bunny and CFI share the same cruelty free brand list, so if CFI certifies a brand, they can add them to their list and vice versa.
    Do brands pay to join the Leaping Bunny program or to license the logo? If so, how does that work? 
    Leaping Bunny certification in North America is free. Companies do not have to pay to be listed as cruelty free. The only cost associated is for brands to license the logo for packaging and/or website. 
    But, Leaping Bunny certification outside of North America (via Cruelty Free International) DOES have an annual listing/administrative charge.

    Does the EU’s animal testing (because of REACH laws) have any effect on the Leaping Bunny list?
    The particularities are slightly different in regard to CFI’s process in the UK and EU vs Leaping Bunny’s process in North America. Safety rules (such as the EU’s REACH laws) can mean that some EU ingredient suppliers are being forced to test on animals. Leaping Bunny doesn’t allow REACH tests for North America but CFI does have some exceptions. More and more chemicals used in cosmetics are being tested under REACH, and there is currently no way to avoid it.
    Their shared goal is to do as much research as possible and find alternatives to chemicals tested under REACH. So if an ingredient supplier (who makes raw materials) has never tested on animals, but REACH required one test, that could be an exception for CFI. This is not common and doesn’t happen often.
    Important food for thought: As I often say, the world of cruelty free beauty is never black and white. If an ingredient supplier in the EU is forced to test on animals, a cruelty free brand and their manufacturer might not even know about it! That brand might even be a US brand (the supply chain is becoming more and more global). Another caveat is that one ingredient supplier may be asked to test a chemical on animals, and other suppliers may use that safety data going forward. They didn’t conduct the test but they used the data…so are they innocent? You can read more about how murky the definition of cruelty free can get here.
    Is there a specific number of years required for a fixed cut-off date for animal testing by ingredient suppliers? What about for brands (i.e. if a non-cruelty free brand stopped testing TODAY, how long would you want them to wait before applying)? 
    There is no specific timeline, but a fixed cut off date for animal testing is required. There is no waiting period, so if a brand said their fixed cut off date was today, they could potentially be Leaping Bunny certified tomorrow. But Kim said that doesn’t happen often.
    How is the Leaping Bunny cruelty free brand list different from the PETA brand list?
    They require companies to recommit annually. They check with each brand and if info is not up to date then the brands can’t stay on the list. They also do in-person audits to 20 random companies each year using a third-party auditor (more on this below).
    Do you note if a brand is vegan? Is there any specific requirements to be listed as vegan?
    No, they do not mention if a brand is 100% vegan or not, and it is not required for Leaping Bunny certification.

    Do you note if the parent company is cruelty free or not?
    Yes, when you view the list of Leaping Bunny certified brands, you will see a symbol to note if a parent company is not cruelty free.
    Are companies required to recommit each year? 
    Once a year, brands have to go through the recommitment process. The Leaping Bunny team re-checks their status and looks for things like being acquired by another company, selling in China, changing or adding ingredient suppliers or manufacturers, etc. If anything changes, new declarations are required.
    How often do you audit brands? What does an audit entail?
    They do in-person audits to 20 random companies each year using a third-party auditor (who is an independent consultant). They make sure purchase orders and records correspond to manufacturers and suppliers that they have declarations for. The auditor meets with the brand to discuss China, parent companies, supply chains, etc – making sure what is in the system is correct and hasn’t changed.
    How do you assure that brands are not conducting pre-market and post-market testing when entering China?
    Currently, the North American arm of Leaping Bunny does not allow companies to sell in mainland China (except via cross border e-commerce – which is not regulated by the Chinese government – no registration or tests are required). It’s important to note that pre-market animal testing requirements for imported goods in China continues to be a big problem. But, we discussed and agreed that post-market testing on animals just isn’t happening. Kim also agreed that in the event of a complaint, a recall is more likely than animal testing.
    However, all that being said, CFI (the UK arm that approves Leaping Bunny applications for the UK and EU) started a Leaping Bunny pilot program for EU brands to sell in China. It includes a small handful of brands such as Bulldog Skincare, 7th Heaven, Brighter Beauty and Neal’s Yard Remedies. The companies in that program are able to bottle and/or manufacture their finished products in China and are selling non-special-use cosmetics (using the same standards as PETA).

    My final thoughts
    I think most people will agree that Leaping Bunny is truly the gold standard, and the best cruelty free list out there. They go the extra mile to make sure brands are cruelty free, and they re-check every year.
    But, there is no way for the Leaping Bunny list or ANY cruelty free list (including mine) to be 100% airtight. It’s just not possible. Ultimately, we all have to take what the brand representatives say at their word. Whoever is filling out the questionnaires could be ignorant or even lying. Just as an example, I’ve had so many brands tell me they are Leaping Bunny certified, and when I go to the site to check, they aren’t listed. I’ve talked to a lot of people in the beauty industry and it seems that everyone wants to believe their brand is cruelty free (even if it’s not).
    At some point though, you just have to rely on the brands being honest and truthful (and knowing what their ingredient suppliers are doing), and there have to be repercussions for the ones who are caught lying.
    Exceptions also have to be made for government laws because at this time, there is really no way around it. That is why I have changed my views on post-market testing in China. I have learned that they are not so different from Western laws (including REACH laws in the EU). You can read more about that here.
    We just need to keep being LOUD and telling brands that we want them to pledge to go cruelty free! I can tell you that a lot has changed since I started this cruelty free blog in 2009. There is a lot more interest in cruelty free cosmetics from consumers and that has made brands take notice. More

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    Too Faced Holiday Gift Sets 2019 – Review and Swatches

    Today is a cold and gloomy day in Los Angeles, so I put on a Spotify holiday playlist, ate some “definitely-not-on-my-diet” cookies, and did some photos and swatches for you! Too Faced comes out with adorable holiday gift sets every year and their 2019 gift sets are no exception! I’ve already reviewed the gorgeous Gingerbread […] More

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    Anastasia Beverly Hills 2019 Holiday Gift Set Swatches

    If you haven’t finished your holiday shopping yet, you’re going to want to check these Anastasia Beverly Hills 2019 holiday gift sets out. In fact, you may even want to buy these for yourself because the price is right! First let’s take a look at the Anastasia Beverly Hills Undressed Lip Set. You get five […] More

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    Vegan Warehouse Giveaway!

    in Acne-prone, Combination Skin, Dry Skin, Giveaways, Health, Makeup, Misc, Oily Skin, Skin, TIME SENSITIVE, Vegan on 10/21/19 As promised, I have a WEEK of cruelty free beauty giveaways for you starting NOW! Our first Trick or Treat giveaway is a SWEET one! I have a huge vegan and cruelty free haul to give away […] More