cruelty free beauty at Target

Raise your hand if you’re addicted to shopping at Target? Yes, girl, ME TOO! And do you need to shop the beauty aisles every time you go — even though you only went there for cleaners and paper towels? ME TOO! I love that I have so many cruelty-free options to explore whether I’m shopping online or in-store. I think Target has done a great job at expanding its cruelty-free options and wanted to make sure all our readers knew all the great budget-friendly choices we have available to us!

Pixi Beauty – I have sung the praises of this brand for just about forever! Pixi Beauty really can do no wrong in my eyes and I’ve tried just about every single line of skincare they put out there. I’ve got an almost embarrassing amount of their makeup in my vanity organizers and I’m pretty obsessed with their rose-infused line. But lately, I’ve turned into a total sucker for their Jasmine oil and Retinol Eye Cream. I enjoy using the antioxidant-rich Jasmine Oil in the evening as a final step in my skincare and the Retinol cream is working hard (but gently) to keep my eyes looking young.

Milani – Milani carries just about everything you need cosmetics wise while delivering a luxurious feel but at WAY affordable prices — a combination I’m all for! If you’ve tried any of their blushes you would know what I’m talking about.  The rose powder blushes will always have a special place in my heart but I’ve been wearing their Baked Blush in “Luminoso” lately and it feels like the perfect Summer-y peach for my complexion. Peach not your thing? Their high pigment baked blush comes in lots of other colors to choose from. P.S it’s also vegan!

Burt’s Bees – You really can’t go wrong with a basic set of Burt’s Bees lip balm. I mean, they’re just like chips — can’t have just one! Stash those balms everywhere! Burt’s Bees Beeswax Lip Balms always apply so smooth and I love the peppermint scent — especially helpful when your lips feel super chapped and burned. Prefer a lip balm with a little color? Their Tinted Lip Balms are super pretty and give some subtle color.

Honest Beauty – I love Jessica Alba and her Honest Beauty line! She created Honest Beauty when she couldn’t find products that worked well for her and her reactive skin so she sought out to make a clean beauty line that was simple, easy, and beautiful to use. I’ve watched some of her makeup tutorials and I always love how she does her eyes. The finishing touch? Her Extreme Length Mascara and Lash Primer makes a noticeable difference in lashes with its gripping primer and smooth, rich black mascara. I’m all about definition and this one is a winner!

Pacifica – if there is one brand that will always catch my eye with it’s beautiful packaging its 100% vegan and cruelty-free Pacifica. There are almost too many favorites from Pacifica, but their wipes always get two thumbs up from me! The Moisture Rehab Makeup Removing Wipes in rose & coconut scent smell so good and are a great first step to removing the day’s makeup away for a clean slate at night time without drying out or irritating the skin.

E.L.F – E.L.F has been one of those brands I’ve been buying from for ages! It was one of those brands where you could buy a TON of product to try things out and has blossomed into a more refined brand today. I’d even venture to say that some of their products rival some of the prestige brands out there. They always have good makeup brushes and this new set from their Retro Paradise Collection makes me have heart eyes for it. Can’t go wrong with a couple of face and eye brushes to create a full look!

Bliss – The Bliss brand is cruelty-free, and carefully formulated to be free of over 1,300 harmful substances following the strict European Union standards for skincare. If I need a spa night, I know I can always reach for a Bliss spa-quality face mask to wind down the evening with. One of my favorites (and repeat purchases) is their Mighty Marshmallow Bright & Radiant Face Mask which goes on smooth and leaves my skin glowing, and their supercooling Mint Chip Mania Cooling & Soothing Face Mask. Trust me when I say these are bomb!

NYX – Did you know that NYX started out at a professional-only brand? Lucky us that it finally trickled down to the mass consumer because their products are amazing and affordable all in one! I might have owned a drawer full of Butter Glosses over the years, but their Filler Instinct Plump Lip Color is getting some serious applause right now. This glossy lipstick is vegan and available in 6 semi-sheer shades.

CoverGirl – It was so exciting to see when CoverGirl announced they were Leaping Bunny certified cruelty-free because their mascaras are a staple in so many beauty bags! Want volume? Their LashBlast Volume formula is a favorite! Hate clumps and want definition? Go with their LashBlast Clump Crusher that has a silicone wand to define and separate with its all-in-one primer and mascara formula.

Coloured Raine – Black-owned, cruelty-free beauty brand, Coloured Raine sits on our radar for having some gorgeous, pigmented products that don’t break the bank. Their vegan Matte Lip Paint can be precisely placed on with its doe foot applicator and comes in ten budge-proof shades.

Derma E – If you’re looking for good skincare, Derma E has something for all skin types. Not only are they cruelty-free, but they also are 100% vegan and eco-conscious. Their Hydrating line that incorporates hyaluronic acid into all of its products is amazing. I love using the mist but their sulfate-free Hydrating Cleanser is a MUST have for my combo and sometimes sensitive skin!

Undone Beauty – If minimalist makeup is your thing, then you’ll want to get acquainted with Undone beauty. Simple, straight-forward and ultra-wearable, Undone Beauty made sure to make vegan and cruelty-free products that remain affordable but with a luxurious touch to them. Their Lip to Cheek 3-in-1 Cream Tint and Warm Up 4-in-1 Radiance Bronzer give you multiple ways to create customizable looks with these compact palettes. You’ll love how these will fit in your bag and work for an on-the-go lifestyle. 
Do you have a favorite cruelty-free brand that you purchase at Target? Share in the comments section below!
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