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    The Newest Thing in Wellness: Beer Spas

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    Romans bathed in wine. Cleopatra in milk. Why not beer? From the Rocky Mountains to Iceland, spas are tapping into what they believe is an emerging market—beer lovers soaking in suds to rejuvenate skin and muscles.

    In the tiny village of Árskógssandur in Iceland, the Beer Spa (Bjórbö›in) puts clients in a hot tub filled with “young” beer, still in the early stages of fermentation. The kambala wood tub is filled with water, live beer yeast, hops, water, beer oil and beer salt. Its low pH is said to tighten and soften hair follicles while cleansing hair and skin. Brewer’s yeast provides vitamin B, protein, potassium, iron, zinc and magnesium. The beer’s hops, meanwhile, are rich in antioxidants and alpha acids, while their oils and minerals are promoted as having an anti-inflammatory effect on joints and muscles.

    Taking the concept stateside, the new Beer Spa in Denver loads patrons in a bubbly beer bath steeped with hops, barley and medicinal herbs. The mile-high brew stew is the brainchild of Damien Zouaoui and Jessica French, who traveled the world before landing in a beer bath in Poland and bringing the concept home. Their 90-minute Beer Therapy Room treatment lets you soak in a cedar tub filled with an herbal beer bath blend. They tout the same effects as their cousins overseas, down to thousands of tiny bubbles enveloping your body in a beer-like fizz. The treatment includes an infrared sauna, rain shower, relaxation deck and self-pour taproom.

    “It felt great—and it smells like good beer, not a frat house floor,” says St. Louis entrepreneur George Lochhead, who partook in the beer soak after heli-skiing. “And it’s so good for your skin you don’t even have to shower afterward. We had fun guessing if it was an IPA or a lager.”

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      Nonalcoholic Beers That Taste Like the Real Thing

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      Overdoing it on beer was too simple this year. As the pandemic and pugnacious politics upended 2020, cold IPAs were accessible salves for frayed nerves. One could quickly lead to two, four, or more—today’s stress relief bringing tomorrow’s hangover. But in a world off its axis, people are increasingly looking to assert control when it comes to drinking. There’s a real trend toward abstaining from alcohol and moderating intake. Luckily, that no longer means giving up great-tasting beer. “Shifts in drinker perceptions and advancements in brewing technology suggest we’re on the brink of a nonalcoholic beer renaissance,” says Jim Koch, chairman of Boston Beer Company. These nonalcoholic beers prove that when it comes to flavor, nothing really is something.

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      10 Nonalcoholic Beers That Taste Like the Real Thing
      1. Athletic Brewing Company Upside Dawn Golden Ale
      Meet one of America’s fastest-growing nonalcoholic breweries, thanks to a proprietary brewing process that leads to boldly flavored bevs. Upside Dawn unites organic German and American malts in a floral, 50-calorie package that drinks light and easy. As such, it’s become popular among the adventure set.
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      2. Suntory All-Free
      Japanese brewers ran through more than 400 formulas before cracking the code on All-Free, a beer-inspired refresher made with malt barley and hops. It’s reminiscent of a seltzer, full of strong carbonation and flavor, but with zero calories, sugar, and alcohol since they nixed the fermentation process altogether. What’s more, there are no artificial flavors or sweeteners.
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      3. Lagunitas Brewing Company IPNA
      Clever name, eh? Lagunitas spent a year refining its first nonalcoholic brew, which was just released this December. Like its flagship IPA, this dank little number packs a pungent profile of citrus and pine trees, since it’s dry-hopped with several Pacific Northwest hops like Citra and Columbus from the Yakima Valley. It clocks in under 100 calories to boot.
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      4. Samuel Adams Just the Haze IPA
      Hundreds of yeast strains were tested to create this nonalcoholic hazy IPA (nationwide release early 2021). Wheat and oats amplify the body, while Citra, Mosaic, Sabro, and Cascade hops impart a fragrant profile of pineapple, peaches, and grapefruit. The head retention and gold color are similar to Samuel Adams‘ New England IPA. How wicked is that?
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      5. Ceria Brewing Company Grainwave
      Blue Moon creator Keith Villa’s second act is Ceria, a Colorado brewery focused on nonalcoholic beers made with (and without) THC. Grainwave is a medium-bodied, Belgian-inspired witbier flavored with blood orange peel and coriander and just 77 calories per serving. THC-infused brews (5mg) are available at licensed dispensaries.
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      6. Surreal Brewing Company Natural Bridges Kölsch Style Ale
      Surreal Brewing Company‘s 17-calorie bev is named after a California marine preserve and based on a German kölsch—an ale fermented at colder temperatures for a balance of subtle fruitiness and refreshment. The beer’s soft malt profile goes great with salads and roasted chicken.
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      7. Heineken 0.0
      Heineken has pulled off a delicious magic trick: This gently fruity 69-calorie lager tastes nearly identical to the full-strength original thanks to a unique process of brewing several batches of beer, then blending them.
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      8. Bauhaus Brew Labs “Nah” Helles Lager
      After Bauhaus co-owner Matt Schwandt was hospitalized with acute pancreatitis and had to give up alcohol, he began developing the “Nah” line of nonalcoholic beers. This bright take on a German-style helles lager (meaning pale in color) is made with German hops and malts for a traditional character of fresh-baked bread.
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      9. BrewDog Wake Up Call
      BrewDog‘s brunch-ready stout offers a different kind of buzz. It’s brewed with coffee for a pleasant pick-me-up, while oats and a sprinkling of milk sugar lactose lend smoothness to the roasty sip. FYI: The beer contains 39 mg of caffeine per 12-ounce serving (a bit more than a can of Coke).
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      10. Clausthaler Santa Clausthauler
      For a jolly, alcohol-free holiday tipple, sip Santa Clausthaler. The latest nonalcoholic beer from Germany’s Clausthaler—a leader in the category since 1979—is flavored with cinnamon and cranberry for a festive kick.
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      How Your Nightcap Could Be Aging Your Brain

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      Conventional wisdom says that a drink or two after work isn’t bad for you—and might actually help you live longer and keep your heart healthy. But the reality is that the long-term health effects of alcohol are hard to tease out, and there’s lots of conflicting evidence. As more people opt in for dry January […] More